Alyce Paris is an American women's formalwear brand designing gowns for prom, pageant, homecoming, evening, and special occasions. Founded in 1967, the brand is recognized for fashion-forward silhouettes, luxurious fabrics, and intricate embellishments including hand-applied beading, sequins, and lace. Alyce Paris collections offer a wide range of styles — from sweeping ball gowns and sleek mermaid silhouettes to flirty short dresses — in an expansive color palette and inclusive size range. Gowns are available exclusively through authorized specialty boutiques and formalwear retailers nationwide. Alyce Paris is a trusted choice for young women seeking a standout, designer-quality look for their most memorable moments.